Here are the SKYCRU brand guidelines. Make sure you're using the correct logo assets and adhere to the best practices wherever the SKYCRU logo is used.

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Wordmark

The wordmark is the primary SKYCRU logo. It should be used as-is, and should not be manipulated in any way.

Note: The SKYCRU logo should never be used inline within a block of text. When SKYCRU is mentioned in the context of a sentence, use plain text (always in uppercase: SKYCRU) rather than the logo.

Brand Name Usage Rules

The brand name must always be written in uppercase: SKYCRU

Never use lowercase or mixed case (Skycru, SkyCru, skycru are prohibited)
Exception: Username, hashtag, email, or URL contexts (@skycru, #skycru)
Applies to all contexts: marketing materials, UI, documentation, social posts, press releases, and legal documents
Do not pluralize, hyphenate, or modify the name
Do not combine with other words unless defined as an official product (e.g., SKYCRU AI, SKYCRU DZ, etc)

Examples:

✓ Correct: SKYCRU, SKYCRU AI, Powered by SKYCRU
✓ Exceptions: #skycru, @skycru
✗ Incorrect: SkyCru, skycru, Sky-Cru, SKY CRU

Monogram and App Icon

The SKYCRU monogram is reserved for app icons, favicons, and social media profile images. Don't use the shortened logo mark in place of the full wordmark when space allows for the complete logo.

Logo Colors

Use the Royal Blue (#0075BC) logo on a white or light background whenever possible. If the logo will appear on a dark background, the white logo should be used. A monochrome version can be used only when color reproduction is not available.

Light Background

Royal Blue

#0075BC

RGB: R 000, G 117, B 188

CMYK: C 100, M 38, Y 0, K 26

Dark Background

White

#FFFFFF

RGB: R 255, G 255, B 255

CMYK: C 000, M 000, Y 000, K 000

Monochrome

Black

#000000

RGB: R 000, G 000, B 000

CMYK: C 000, M 000, Y 000, K 100

Alternative Brand Colors

Deep Blue

#003366

Abyss Blue

#001130

Clear Space

Leave ample space between the SKYCRU logo and any other graphic elements in the area. To keep things balanced, give equal distance to all edges of the logo and other elements.

There should be a distance equaling half the logo height between the logo and other elements. At minimum, give at least one quarter the logo height of distance between the logo and other elements.

Ideal Logo Spacing

Recommended: Distance equal to half the logo height on all sides

Minimum Logo Spacing

Minimum: Distance equal to one quarter the logo height on all sides

Minimum Size

The SKYCRU logo should never be used any smaller than 0.5 inches or 48px wide. Follow the same clear space rules at this smaller size.

Print Minimum

0.5 inches wide

Digital Minimum

48px wide

Logo Usage Guidelines

✓ Do's

Use the official SKYCRU logo files
Maintain the original proportions and colors
Ensure adequate clear space around the logo
Use on approved background colors
Scale proportionally when resizing
Use white logo on dark backgrounds
Use Royal Blue logo on light backgrounds

✗ Don'ts

Don't stretch, compress, or distort the logo
Don't rotate the logo
Don't change the logo colors
Don't add effects, shadows, or outlines
Don't place logo on busy backgrounds
Don't recreate or modify the logo
Don't use low-resolution versions
Don't place logo too close to other elements

Questions?

Got questions about using the SKYCRU brand? Reach out to us.

Need brand assets or have questions?

Contact the SKYCRU brand team for logo files, additional guidelines, or approval on specific use cases.

SKYCRU Brand Guidelines